In the past few years, people have digitized the creative industry in hopes of keeping up with the high demand for fast, accessible and innovative creations....

Artists have been releasing teaser videos since the rise of social media platforms such as 'Instagram' and 'The Vine', but how effective are they? And why are...

Verzuz was first introduced during the COVID-19 pandemic as a virtual DJ battle. Creatives Timbaland and SwizzBeatz were the first to face off in its first...

From recording to releases, touring, marketing, and promoting, music products and services are important to an artist’s continued success. However,...