Verzuz was first introduced during the COVID-19 pandemic as a virtual DJ battle, creatives Timbaland and Swizz Beatz were the first to face off in its first iteration through an Instagram Live broadcast in March 2020. Since then, many other artists have taken apart in this virtual music battle with the likes of 111.7 million viewers tuning in for the infamous DMX and Snoop Dogg battle. Most of the artists who have taken part in this lockdown phenomenon have had a huge increase in fans streaming their music after their performances. Not only due to live listeners based on services like 'Instagram Live' but because of various music services like Spotify, Apple Music and TIDAL.
These platforms often play back the playlist from the battles for a longer period of time. "My catalogue jumped over 300 percent by the next morning" Jill Scott shared with Variety after battle with Erykah Badu.
Despite the outdoor venues opening up, virtual experiences also allow artists, in particular, to make money during a time when venue shutdowns have put the brakes on their income streams. The 'Verzuz' battles have allowed artists to make fans revaluate all the ways they want to experience music in the future.
Fans can reminisce and be up close and personal with their favourites. Whether it's behind the scene footage or their favourite song being blasted for all to see, 'Verzuz' allows fans to see their favourites explore their creativity and take part in a fun and healthy competition. Often reliving childhood memories.
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LinkedIn: Ownors Tech