The holiday season brings one of the biggest earning spikes of the year — and creators who prepare early are the ones who win big. With brands increasing budgets, audiences spending more, and content demand at an all-time high, now is the moment to position yourself for maximum impact. Here’s what creators need to know (and do) to fully capitalize on the holiday surge.
1. Optimize videos for “search-first” consumption
To maximize reach during the holiday surge, creators should optimize videos for search-first discovery by intentionally using strong keywords both verbally and in text. This means opening your videos with phrases like “Here are the best gifts under $25 for her…,” “If you’re shopping for your boyfriend this holiday…,” or “This is the best budget skincare gift set you can get right now.” Platforms actively scan your captions, on-screen text, and even spoken words — and the clearer your keywords, the more likely your content is to be pushed to the right audiences.
Add keywords verbally and in text.
Examples:
- “Here are the best gifts under $25 for her…”
- “If you’re shopping for your boyfriend this holiday…”
- “This is the best budget skincare gift set you can get right now.”
Platforms read text, captions, and on-screen speech — and push your content accordingly.
2. Build out holiday-themed UGC packages for brands
Creators can get ahead of the Q4 rush by building holiday-themed UGC packages tailored to what brands need most. This includes gift-guide videos, product demos, unboxings, “three reasons why this is the perfect gift” videos, and ad-ready UGC that brands can plug directly into their holiday campaigns. Packaging these offerings into a polished, seasonal media kit not only streamlines pitching but also helps creators secure higher-paying partnerships quickly during the peak holiday demand.
Brands need UGC more than ever in Q4. Creators should offer:
- Gift guide videos
- Product demos
- Unboxings
- “3 reasons why this is the perfect gift” videos
- Ad-ready UGC for holiday campaigns
A polished holiday media kit can secure higher-paying partnerships fast.
3. Use affiliate links strategically
Creators can maximize holiday earnings by using affiliate links strategically during this peak shopping season. Prioritize platforms like Amazon Storefronts, LTK, TikTok Shop, and Shopify Collabs, and pair them with strong gift-guide content. With the right approach, creators can earn significant passive commissions throughout the holidays.
Holiday season = peak affiliate earnings.
Focus on:
- Amazon Storefronts
- LTK
- TikTok Shop
- Shopify Collabs
Creators can make thousands in passive holiday commissions with the right gift guide content.
4. Prepare content now so you don’t burn out
Creators can avoid burnout during the intense October–December rush by preparing content early. Pre-planning allows them to take on more partnerships, raise their rates, deliver consistent high-quality content, and maintain creative energy throughout the season. By batching product demos, gift guides, and UGC assets ahead of time, creators set themselves up for a smoother, more profitable holiday workflow.
Brands ramp up demand in October–December. Creators who pre-plan win because they can:
- Handle more partnerships
- Raise rates
- Deliver consistent quality content
- Maintain creative energy
Batch product demos, gift guides, and UGC panels ahead of time.
