For years, creators have driven culture, influenced consumer behavior, and shifted billions in brand spending. But despite their economic impact, the industry has largely operated without clear regulation or formal recognition. That’s starting to change.
Beginning this October, creators in the UAE will be required to obtain a government permit before posting promotional content. The UAE Media Council’s new regulations aim to formalize the industry — a move many see as a positive step toward professionalism and sustainability. Beyond compliance, this could accelerate payments from large companies to individual creators and streamline taxation and administrative processes.
Saudi Arabia has already taken a similar step, requiring influencers to pay a $4,000 fee for a three-year license. Other Gulf countries are expected to follow suit as advertising continues to shift toward user-generated content. Governments are making it clear: creators aren’t just part of the economy — they are the economy.
Why This Matters for Creators
While regulation may seem restrictive at first, it also signals legitimacy. Creators are being recognized as businesses, not hobbyists. This shift can open up several advantages:
- Stronger payment accountability: Brands and agencies will face greater obligations to pay creators fairly and on time.
- Tax and business clarity: Formal structures allow creators to better manage finances, file taxes, and build long-term stability.
- Professional credibility: With licensing and regulation, creators can negotiate with brands from a position of authority.
A Global Trend
This isn’t isolated to the Gulf. Globally, policymakers are exploring ways to regulate and support the creator economy, from taxation frameworks to new licensing standards. The fact that governments are investing in creators the way they once invested in startups signals a new chapter for the industry.
Your Next Move
For creators, this is the moment to step forward as entrepreneurs. Knowing your marketplace value, tracking your business performance, and preparing for more structured partnerships will give you a competitive edge.
As the creator economy matures, those who adapt early will be best positioned to benefit. What was once considered “influencing” is now recognized as an industry with staying power — and the world is finally catching up.
